Sophisticated Living St. louis Media Kit

Sophisticated Living St. Louis is a magazine that combines national content on travel, antiques, fashion, and automobiles, with local coverage of St. Louis’ cultural world, as well as sports, food, wine, and interior design. Elegant in its design the magazine aims to transform a brand’s image with custom, high impact advertising that applies directly to the luxury consumer. Its audience is extremely focused and is delivered to a carefully curated list of 12,000 of the city’s leaders, tastemakers, and residents of the area’s well-heeled households.

The media kit has to be an extension of the magazine itself. Just as the magazine focuses on luxury consumers, the media kit needs to focus its content on attracting luxury companies. These companies do not want to put their brand in just any publication and selling high priced ads isn't always easy. This media kit helps the sales team sell new ads and it should reflects the elegance that the magazine strives for. The full page images mirror that of the full page ads seen in the magazine and reflect the core industries that the magazine focuses on.