The Boys and Girls Club Annual Report
In order to attract potential investors and funding each year the Boys and Girls Club of Greater St. Louis coming out with an annual report. The theme this year was growing one's future through nurturing, much like a flower. Since this is a charity organization at heart and not a B-2-B company, the annual report had to have a playfulness and caring feel to it which is why we used bright bold colors and watercolor patterns.
Making sure everything looked cohesive over 24 pages which is why leaf elements and grungy watercolor circles are placed throughout the pages. Another element that brings all the pages together is the growing flower at the bottom right of every page. This flower is also meant to embody the club's effort to grow these young kids futures into something beautiful.